Uncategorized
Cramer compares the Tesla Cybertruck to the spectacular failure of the Ford Edsel 60 years ago
CNBC’s Jim Cramer on Friday compares Tesla’s newly announced all-electric Cybertruck pickup to Ford’s failed attempt with the Edsel to create a futuristic car 60 years ago.”I just think it’s going to be a bit of a bust,” Cramer said of the Cybertruck, which Tesla CEO Elon Musk unveiled Thursday night in Los Angeles. “I’m…
CNBC's Jim Cramer on Friday compares Tesla‘s newly announced all-electric Cybertruck pickup to Ford‘s failed attempt with the Edsel to create a futuristic car 60 years ago.
“I just think it's going to be a bit of a bust,” Cramer said of the Cybertruck, which Tesla CEO Elon Musk unveiled Thursday night in Los Angeles. “I'm calling it the E-Edsel.”
The Edsel was heralded as the “car of the future,” when it debuted in 1957 to incredible hype. Singer Frank Sinatra hosted an hour-long television special at the time to introduce the car. However, by 1960, Ford ended production of the Esdel after it was rejected by the car-buying public, in one of the biggest marketing flops ever.
As for the Cybertruck, it will start at $39,900 and its design is akin to a large metallic trapezoid. Bernstein analyst Toni Sacconaghi wrote that it “looks weird … like, really weird,” which seemed to sum up the critical commentary and jokes on the internet.
Musk, who has teased a Tesla truck going back to last summer, revealed the pickup with much fanfare — and a little embarrassment. The Telsa CEO said the truck was “bulletproof” against a 9mm handgun, except when he had the automaker's chief designer throw a metal ball at the windows, the “armor” glass smashed not once but twice.
“I'm going to say that was a suboptimal launch,” Cramer said of the glass-shattering charade. But ultimately, the “Mad Money” host said the difficulties Tesla will face with the Cybertruck are about the broader pickup truck market, which has expanded in recent years as overall auto sales began to decline.
“It's just not going to dent the Ford, GM, Chrysler, Dodge hammerlock on the best part of the entire market,” said Cramer, who also compared the Cybertruck to the DeLorean sports car, of “Back to the Future” fame.
“That was a niche product,” he added. “I think the trick to trucks is that they all look like each other. That's what people want, and this does not look like anything.”
Subscribe to Centenunlimited news
We hate SPAM and promise to keep your email address safe
