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Soko Glam’s Charlotte Cho infuses Korean concept of “jeong” into skin care line
If you’ve ever used sheet masks or snail mucin in the United States, chances are you’ve been influenced by the Korean beauty craze. Last year, the U.S. imported more than $624 million in Korean cosmetics, and Soko Glam co-founder Charlotte Cho is playing a significant role in helping K-beauty become mainstream stateside. Cho shares about…
If you've ever used sheet masks or snail mucin in the United States, chances are you've been influenced by the Korean beauty craze. Last year, the U.S. imported more than $624 million in Korean cosmetics, and Soko Glam co-founder Charlotte Cho is playing a significant role in helping K-beauty become mainstream stateside. Cho shares about building her company and launching her own skin care line, Then I Met You.
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