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As COVID-19 pandemic drags on, public messaging becomes more challenging, experts say


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As COVID-19 pandemic drags on, public messaging becomes more challenging, experts say

ManitobaAs time wears on, risk communications experts and historians say it becomes increasingly difficult to effectively reach the public, even if the risk of infection and transmission continue to be present.Even with coronavirus risks still present, people may be tuning out warningsWinnipeg Free Press · Posted: Sep 05, 2020 3:01 PM CT | Last Updated:…

As COVID-19 pandemic drags on, public messaging becomes more challenging, experts say

Manitoba

As time wears on, risk communications experts and historians say it becomes increasingly difficult to effectively reach the public, even if the risk of infection and transmission continue to be present.

Even with coronavirus risks still present, people may be tuning out warnings

Winnipeg Free Press ·

Dr. Brent Roussin, Manitoba's chief provincial public health officer, speaks to the media on Jan. 23, 2020, about the province's response to the novel coronavirus. (Trevor Brine/CBC)

Seven months ago, Dr. Brent Roussin took to the microphone in a lecture hall at the University of Manitoba's Bannatyne campus, trying to execute a gargantuan task: putting into words what he knew — and what he didn't know — about the novel coronavirus, which had yet to be reported in Manitoba.

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As time wears on, risk communications experts and historians say it becomes increasingly difficult to effectively reach the public, even if the risk of infection and transmission continue to be present.

Read more from the Winnipeg Free Press by clicking here.

CBC Manitoba and the Winnipeg Free Press recognize each other as trusted news sources. This content is made available to our readers as part of a CBC Manitoba/ Winnipeg Free Press agreement to collaborate to better serve our community. 

        Any questions about Free Press content should be directed to: webnews@freepress.mb.ca.

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